Difference between Development Time and Time to Market

  • improve communication
  • manage expectations
  • become more efficient

Development Time

Time To Market

The light green area represents time to market, and the light red represents development time.
  • it takes a week to do all pre-development tasks (1st to the 7th)
  • a week for the actual development (7th to the 14th)
  • another week for any pre-release tasks, like release testing (14th to 21st)

Obligatory Elephants to Address

How do elephants hide in strawberry patches? - They paint their toenails red!

1. Does a feature have to wait for a release date?

2. Relationship between Development time and Time to Market

Why is this distinction important?

It improves communication and helps manage expectations

It focuses optimization efforts

In Conclusion



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store



djangsters are human-friendly IT professionals, who develop web applications, tailored to the individual needs of their customers. https://www.djangsters.de