Difference between Development Time and Time to Market

  • improve communication
  • manage expectations
  • become more efficient

Development Time

Time To Market

The light green area represents time to market, and the light red represents development time.
  • it takes a week to do all pre-development tasks (1st to the 7th)
  • a week for the actual development (7th to the 14th)
  • another week for any pre-release tasks, like release testing (14th to 21st)

Obligatory Elephants to Address

How do elephants hide in strawberry patches? - They paint their toenails red!

1. Does a feature have to wait for a release date?

2. Relationship between Development time and Time to Market

Why is this distinction important?

It improves communication and helps manage expectations

It focuses optimization efforts

In Conclusion

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